Wednesday, 14 May 2014

YANGAROO Signs Deal With U.S. Cable Giant

YOO:TSX.V

YANGAROO has signed a major agreement with New York based, Cablevision Media Sales (CMS) to provide a cloud based media distribution platform for all CMS’ properties. YANGAROO’s Digital Media Distribution System (DMDS™) will give advertisers the ability to seamlessly transmit commercials in more than 200 different file formats.

Cablevision Media Services operates five companies under its umbrella with a combined reach upwards of 11 Million viewers and readers. CMS properties include New York Interconnect, News 12, and regional and local cable systems, print, cable news and media purchasing companies. While financial terms weren’t disclosed, revenue from this agreement will start to be recognized in YANGAROO’s second quarter results. 

“At Cablevision Media Sales, our advertisers are key to our success,” said Ed Renicker, Chief Operating Officer of CMS.  “By providing this service—free delivery of commercial content to our regional and local properties, we are helping our advertisers in a number of ways.  We’re streamlining their workflows, making it easier to do business with us, and, in effect, helping them with their bottom-line.  Of course, leveraging the technology from YANGAROO is helping us do all of those same things.  It’s a win-win for CMS and our advertising partners.”

To view the news release in its entirety, please click here.

About Cablevision Media
CMS it is a subsidiary of Cablevision Systems Corporation (NYSE:CVC Mkt Cap $4.65B), the 8th largest cable and telephone provider in the United States. The Madison Square Garden Company, owners of the New York Knicks, New York Rangers and New York Liberty is a spinoff of Cablevision. AMC, the network that brought you Breaking Bad and The Walking Dead is also a Cablevision spinoff.  


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