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We love it when new Howard Group clients start off with a bang! Such is the case with YANGAROO as news dropped today that the Company has been chosen above all others to provide high tech delivery services for a new music television network backed by an A-list hip-hop star.
YANGAROO’s Digital Media Distribution System (DMDS) has been selected to be the exclusive provider for the delivery of HD music videos to REVOLT, a new music television network that launches next week on October 21st.
REVOLT will initially air through Comcast and Time Warner Cable, reaching 20 to 30 million homes in the U.S. and is anticipated to stand as a competitor to MTV. Throughout the past few years, MTV has shifted its focus from airing music videos to reality shows. REVOLT is aiming to capture MTV’s lost audience.
The network is backed by media mogul and hip-hop artist Sean “Diddy” Combs. For our readers who are less than familiar with today’s celebrities, Mr. Combs has also gone by the names Puff Daddy and P. Diddy.
Whatever you chose to call him, REVOLT is the latest project on Mr. Combs’ already long list of successful business ventures. He founded Bad Boy Records in 1993 and has continued his success since that time as a Grammy Award winning rapper, producer of the Sean John clothing line, producer of MTV’s “Making the Band”, restaurateur, nightclub owner and actor. He also agreed to a 50-50 JV for Diageo’s Ciroc vodka brand in 2007 and acquired the Enyce clothing line from Liz Claiborne in 2008, likely contributing to his estimated 2012 net worth of $550 million.
“With YANGAROO’s DMDS integrated directly into the REVOLT internal workflows, we expect that the entire music video submission process will be faster, more efficient, and cost-effective” said Tuma Basa, Vice President of Music Programming, REVOLT TV. “By choosing DMDS, we will also be able to ensure that the highest quality HD videos are able to be delivered for broadcast.”
YOO hasn’t disclosed the terms of the deal but we anticipate that there will be light shed on the arrangement in the coming months.
To view the news release, please click here....