Monday, 26 March 2012

Neptune Signs John Elway As Spokesperson – Brilliant! How did it happen?

Neptune Technologies & Bioressources
TSX: NTB - NASDAQ: NEPT
Basic Shares: 48.2 million
Fully diluted: 53.9 million

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What better way to generate attention in North America for a health product, than to sign one of the most well known NFL quarterbacks of all time as a spokesperson?


What makes the story even better is that John Elway is a believer in Neptune Krill Oil because of the personal benefits he’s experienced.

Two time Super Bowl Champion, nine time Pro Bowl selection and NFL Hall of Fame quarterback - John Elway has signed a multi-year deal with Neptune Technologies and Bioressources, which will commit him to endorsing Neptune Krill Oil by making special appearances and through other promotional channels such as video, radio and online marketing initiatives.

The major question is, “How did this come to pass?”

Neptune CFO, Andre Godin has been a devoted follower of the NFL for over two decades and, ironically, a #1 Denver Broncos fan. About a year ago, he learned that a gentleman he knew through business in Denver was John Elway’s neighbor. Mr. Godin then gave him some samples of krill and asked him to pass the NKO along to Mr. Elway. Fast forward to today, and Mr. Elway is a true believer in the health benefits of Neptune Krill Oil.

What gives this announcement even more punch is that John Elway has recently hit the headlines once again. Mr. Elway, who currently holds the position of Executive VP of the Denver Broncos, was a key factor in signing top NFL quarterback Peyton Manning to that franchise on March 20, 2012.

This announcement comes at a perfect time when krill oil and its many health benefits are just beginning to generate attention through various media sources such as renowned cardiac surgeon and television health guru, Dr. Mehmet Oz.

John Elway is currently out of the country on vacation and we’re told he will become much more active promoting the NKO story when he returns to the U.S.

Click here to view John Elway’s Testimonial Video – “Just Krillin with NKO

To view the news release, please click here